Every now and then, a project comes along that epitomizes why I love what I do. This recent collaboration with Town Shoes did just that, as I was commissioned to create multiple designs showcasing the Spring shoe collections across their 3 brands – Town Shoes, DSW, and The Shoe Company. Though a departure from my usual work creating single-design event favours, it was a welcome change of pace!
The primary challenge was picking an array of styles and colours that would honour the different personalities of each brand, while also being mindful of how feasible it would be to translate each design into cookie form. It was also important that they looked cohesive as a set since the cookies would be displayed together. Luckily I was given a lot of creative freedom by the team at Town Shoes; I browsed each of their brands’ websites to narrow which Spring styles would work best, and went to work from there.
The best part? Getting to browse through hundreds of gorgeous shoes for inspiration. The toughest part? Not purchasing every single pair of heels for myself. These Vince Camuto booties, Nine West heels, and BCBGeneration pumps are at the top of my wish list!
I had so much fun working on this project – thank you Town Shoes, DSW and The Shoe Company for your order!